David Cabrera

Executive Director A.I., CENPROMYPE

David Cabrera holds a bachelor’s degree in Commercial Management and Marketing and with a master’s degree in Management Skills.

With more than 20 years of work experience an entrepreneur and businessman, he has had the opportunity to develop professionally in 3 continents and multinational companies such as Walt Disney and Telefónica. He has led projects for positioning, differentiation, competitive improvement, and internationalization of products and services in Latin America, Europe, and the United States. A specialist in Creativity and Innovation, Trend Hunting, Cool Hunting, and Internationalization, he has also been a professor of Business Environment Analysis, Marketing and International Trade, Creativity and Innovation for leadership.

In the last five years he has worked on the competitive improvement of more than 300 companies in the Central American region and has consulted and advised public institutions in the Central American region and multilateral organizations that operate in it.

He currently holds the position of Executive Director of CENPROMYPE and has also held other roles within the institution, advising the Executive Directorate itself and the Board of Directors on issues related to the improvement of the competitive and productive environment of MSMEs in the region, leading the processes of implementation of regional value chains, productive articulation, the regional MSME observatory and the implementation strategy of the Regional MSME Policy, among other projects.