Juan Miguel Moreno Magaña is the CEO of Moreturismo Internacional, a boutique tourism consultancy specialized in the creation of tourism strategies for governments, regions and companies with more than 20 years of experience in Europe and Latin America. Moreno is a specialist in marketing innovation and planning processes with experience in Europe, North Africa, the United States and Latin America. He has provided his knowledge and experience at conferences in a multitude of countries through the National Chambers of Commerce, the Association of Caribbean States, the Tourism Promotion Agency of Central America, the Confederation of Latin Chambers of Commerce of the United States, the World Organization. Moreno has been an official exhibitor at the United Nations and a speaker at the Mintur Talks Marketing Digital in Ecuador. Additionally, he has presented on the optimization of processes in the tourism industry with robotic innovations that complement and improve services within the framework of INNOVATION and Tourism Talk held at the Meliá Hotel in Punta Cana. On his personal website, Moreno presents himself as a tourism consultant with years of training and experience in the tourism sector, capable of developing innovative and cutting-edge tourism promotion projects.